Level up the apps that level up the world’s favourite tools
3,000+ companies — Adobe, Deloitte, Oracle, Dyson, Grammarly, SpaceX — use AppFox apps to bring order to Confluence, Jira, Miro and monday.com. Approvals that take minutes, not weeks. Compliance baked in, not bolted on. Jira instances that hum instead of sprawl.
We’ve built the products. Now we want a Product Marketing Manager who can make them impossible to ignore.
The role
You’ll own the marketing engine for our portfolio: Workflows, Approvals, Compliance and Captionizer for Confluence; Optimizer for Jira; Workflows for Miro; and Approvals for monday.com. Your job is to turn product capability into demand — across the Atlassian Marketplace, the monday.com Marketplace, our website, and every channel in between.
You’ll report directly to the Head of Product and partner closely with our Product Manager, Product Owners, Customer Success Manager and the wider Automation Consultants marketing team (led by our Head of Marketing). You’ll lead a small but growing team of marketeers, with budget to back them.
This is a rare opportunity: small enough to ship something every week, big enough to move the numbers on a portfolio used by some of the biggest names in tech.
What you’ll actually do
- Run the content engine. Web pages, blogs, social, email, video, listing copy. High volume, on-brand, conversion-focused. You’ll set the standard and the cadence.
- Plan and ship campaigns. Multi-channel, organic and paid, around our launches and our solution narratives (compliance & control, platform health, content lifecycle, data security, visibility & accountability). End-to-end ownership: brief → execute → measure → iterate.
- Own marketplace performance. Atlassian and monday.com listings are conversion pages. Treat them like landing pages: copy, screenshots, pricing presentation, A/B tests, ranking signals. Make trial-to-paid go up.
- Get us found — by humans and by AI. Modern SEO plus Generative Engine Optimization (GEO): make sure ChatGPT, Claude, Perplexity and Google AI Overviews surface AppFox accurately and favourably when buyers ask “best Confluence approvals app” or “Jira instance clean-up tool”.
- Run events that convert. Plan our presence at Atlassian Team, monday.com events and partner conferences. Run our own webinars. Drive registrations, attendance and follow-up.
- Activate the partner channel. A meaningful share of our pipeline comes through Atlassian and monday.com themselves, plus solution partners worldwide. Co-marketing campaigns, partner enablement, joint content — you’ll drive it.
- Measure what matters. Trial signups, paid conversion, marketing-attributable revenue, channel ROI, campaign performance. Report the numbers, then act on them.
- Manage agencies and freelancers from brief to delivery, on time and on budget.
You’ll work alongside Product Management (who own competitor analysis, market research and roadmap) and Customer Success (who own onboarding, adoption and renewal). You’re free to focus on what marketing does best: getting the right message to the right buyer at the right moment.
You’re using AI to shape the future of marketing
This is the bit we care most about.
We’re a small team building for a market that’s changing fast. The marketers who’ll thrive here aren’t using AI as a novelty — they’ll use it as a force multiplier. We understand that the playbook is still being written, so see this as a direction of travel, not an instruction list.
Most importantly, you need to be enthusiastic about AI. You need to appreciate that marketing and the B2B SaaS industry are shifting, and you must be curious and keen to learn new ideas and develop new concepts.
So, over time, you will need to:
- Be fluent with Claude Cowork (or a similar AI agent) and use it daily to draft, research, analyse and automate the work that used to eat your week.
- Know how to train an AI on our brand voice — style guides, exemplar content, product positioning, prompt libraries — so what comes out sounds like AppFox, not generic SaaS.
- Build small agentic workflows that batch the repetitive stuff: weekly performance digests, listing copy variants, campaign briefs, social drafts, partner-newsletter pulls.
- Stay current. New models, new tools, new GEO signals — you’ll bring them to us, not the other way around. We’ll help with the latest tools and training, but you are driving.
If you think that marketing hasn’t changed in the last few years, then this isn’t the role. If you’re keen to build your own agentic marketing coworkers, keep reading.