You will be our Marketing Manager and the most senior marketing person in the services business, reporting directly to the CEO and owning marketing for AC’s services business (consultancy and managed services): strategy, campaigns, content, events, budget and a small team.
The role has a high level of ownership: you will set direction, not just execute someone else’s plan, and you will have the freedom to try things, drop what does not work and build on what does. Both the subject matter and the methods prominently include AI, the force that is changing the face of technology and the economy today. AC is building an AI practice, and marketing that credibly is a job for someone who actually uses the tools, understands what they can and cannot do, and can explain it clearly to a sceptical technical buyer.
What you will do
Set the direction
- Shape AC’s marketing strategy alongside the CEO, aligned with the business plan, and turn it into multi-channel campaigns that win new customers and keep existing ones.
- Own the marketing budget and decide where it goes.
Make AC’s voice worth reading
- Run the content engine: opinion pieces, webinars, industry data, partnerships with other software companies, and social.
- Tell the story of AC’s AI practice in a way that is honest, specific and interesting to technical and business audiences alike.
Use AI as a working tool
- Use Claude Cowork (or a similar AI agent) every day to research, draft, analyse and automate routine work.
- Teach AI our brand voice, using style guides, example content and prompt libraries, so that output sounds like AC rather than like everyone else.
- Build small agentic workflows for repetitive work such as performance digests, campaign briefs and social drafts.
- Keep up with new models, tools and AI search behaviour, and bring what matters back to the business. We will provide the tools, training and time to experiment.
Lead and connect
- Lead and develop a small team of marketing specialists. If you have not managed people before, we will support you in learning to.
- Manage agencies, partners and media contacts, from brief to delivery.
- Work closely with Sales to build reporting that shows what is working, then act on what the numbers say.
